There's Living, And There's Living Free Campaign
This campaign is designed to inspire our clients to go beyond mere existence and embrace a life of empowerment, peace, and security. “Living Free” is more than just a slogan; it embodies our brand promise of empowerment and peace of mind. Through our reliable and holistic health, life, and investment solutions, we strive to equip our clients with everything they need to live fully and without worry. This campaign underscores our commitment to enabling a lifestyle of security and opportunity so that our clients across Kenya, Uganda, and Tanzania can focus on what truly matters to them.
The “There’s Living and There’s Living Free” campaign demystifies our brand promise by showing how we deliver on our pledge to empower people with the tools to take control of their health, finances, and futures. We believe that true freedom is having the confidence to pursue goals, knowing that one’s health, life and financial security are solidly protected. By providing robust health coverage and high returns on tailored investment plans, we help our clients navigate life’s uncertainties, secure in the knowledge that their present and future are in good hands.
By reaching audiences through high-impact TV, radio, and print advertising, eye-catching billboards, and digital content, this campaign is present where our clients are. We are raising awareness and fostering a regional connection that aligns with the unique needs of our communities in Kenya, Uganda, and Tanzania. Through this campaign, we aim to empower our customers to reimagine what it truly means to live—free from worry, with their health, wealth, and dreams securely in place.
Freedom isn’t just about what you have, it’s about what no longer holds you back—fear, uncertainty, and worry.
There’s Living, and There’s Living Free.
